Glossary
WhatsApp Warming Glossary
Plain-English definitions of the WhatsApp warming concepts you'll encounter on WampUp - from warmth scores to proxy zones to tiered pricing. Use this as a quick reference whenever the docs or the dashboard introduce a new term.
- WhatsApp warming
- The gradual process of building trust between a phone number and WhatsApp by simulating natural, human-like behavior over time. Warming is what lets new or inactive numbers eventually send at scale without being flagged as spam.
- Warmth score
- A composite reputation score (0-100) WampUp calculates for each connection. It blends external signals WhatsApp can observe (account age, contact count, active chats, group membership, and more) with internal signals (delivery rate, response rate, ramp progress, daily consistency).
- Ban prevention
- Reducing the probability that WhatsApp restricts or bans a number. It is never elimination - Meta classifies bans based on internal signals and can ban any account at any time. WampUp lowers the risk by avoiding spam-pattern triggers.
- Cold number
- A WhatsApp number with no warmth - either brand new or inactive for a long time. Cold numbers are at the highest risk of being banned if they immediately send high volumes.
- Cross-number conversation
- A real two-way chat between two active WhatsApp numbers, one belonging to you and one belonging to another WampUp user. The platform pairs numbers automatically; no messages are ever sent to your personal contacts or external lists.
- Proxy zone
- A regional pool of proxy IPs (e.g., US, IL, DE). Every connection is bound to a proxy from its country, so the network footprint of the number matches its phone-number origin and looks geographically authentic.
- Active hours
- The hours of the day when a connection is allowed to send messages. Setting realistic active hours (e.g., 9 AM - 10 PM in the number's local timezone) avoids the spam pattern of 24/7 sending.
- Intensity level
- How aggressively WampUp ramps a connection. Conservative (~80 messages/day, 25-day warm-up), Balanced (~150 messages/day, 20 days), Aggressive (~250 messages/day, 15 days). Conservative is the safest for new numbers.
- Pool
- A group of connections that warm together. Public pools mix numbers across many users to maximize cross-network conversation realism. Private pools are scoped to a single account and are a premium feature.
- Number reputation
- WhatsApp's internal trust rating for a number. Reputation is built over time through legitimate, varied activity. WampUp's warming process is designed to grow reputation without triggering classifier flags.
- Free trial
- An initial period during which you can warm numbers on WampUp without payment. No credit card is required to start the trial. After it ends, you'll be charged according to your subscription tier and connection count.
- Delivery rate
- The percentage of messages a connection successfully delivers, out of those it attempts to send. A high delivery rate (>95%) signals to WhatsApp that the number is operating normally; sustained low delivery is a strong ban indicator.
- Account age
- How long a WhatsApp number has been registered. Older accounts have higher baseline reputation. Warming an old, dormant number is typically easier and faster than warming a brand-new number.
- Country matching
- Binding each connection to a proxy whose IP geolocation matches the phone number's country code. A US number on a German proxy is a strong spam signal; matching them eliminates that signal.
- Spam classifier
- The internal machine-learning system Meta uses to decide whether a WhatsApp account is spamming. Triggers are not published, but observed signals include bursty volume, repeated message templates, one-way traffic, mismatched proxies, and brand-new-account high-volume sends.
- Connection
- A single WhatsApp number linked to WampUp. Each connection is billed independently; your subscription tier determines the per-connection price as you scale.